Johnson, M., & Hartley, J. (2000). Portrait or landscape? typographical layouts for patient information leaflets. Visible Language, 34(3), 296-309.

Johnson, M.; Hartley, J.

2000

Johnson, M., & Hartley, J. (2000). Portrait or landscape? typographical layouts for patient information leaflets. Visible Language, 34(3), 296-309.

geen

Most text is presented either in a "portrait" style (where the height is greater than the width) or in a "landscape" one (where the width is greater than the height), but no researcher to our knowledge has compared the effects of these different typographic layouts on readers' comprehension & preferences. The aim of the present study was to assess, in a preliminary way, how patients would respond to a patient information leaflet (PIL) printed in these two formats. The results showed that both leaflet designs were equally effective in conveying their information. However as the different layouts might support different features within PILS differently, further research is needed to explore the relative virtues of each layout in a variety of different contexts.

Both of the leaflet designs were equally effective in conveying their information. There was no difference between the accuracy of the information retrieval and between the time taken to find the information, and the preferences for the different designs were equally divided.

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