Chang, H. (1998). The effect of news teasers in processing TV news. Journal of Broadcasting and Electronic Media, 42(3), 327-339.

Auteur(s)

Chang, H.

Jaartal van publicatie

1998

Titel

Chang, H. (1998). The effect of news teasers in processing TV news. Journal of Broadcasting and Electronic Media, 42(3), 327-339.

Google Scholar Link naar artikel

Experimentnummer

geen

Samenvatting

This study examined the effect of news teasers on viewer processing of TV news. Results showed that the presence of a news teaser enhanced viewer recall and comprehension of the news story teased. In addition, the effectiveness of different types of news teasers was explored: the presence of a program reference in a news teaser was found to be more effective in facilitating viewer comprehension of the news story, while presentation format of the news teaser did not make a difference.

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Advies

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Conclusies

As expected, the presence of a news teaser in the preceding program enhanced viewer recall and comprehension of the news story teased; the presence of a program reference in the news teaser demonstrated a significant effect on viewer comprehension. However, no effect was found for presentation format.

Aard van de stimulus

Modaliteit

Aantal proefpersonen

131

Leeftijd

Opleidingsniveau

Aantal onderzochte stimuli

Stimuli beschikbaar

Manipulatie(s)

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