Bernard, R. M., & Coldevin, G. O. (1985). Effects of recap strategies on television news recall and retention. Journal of Broadcasting & Electronic Media, 29(4), 407.

Bernard, R.;Coldevin, G.

1985

Bernard, R. M., & Coldevin, G. O. (1985). Effects of recap strategies on television news recall and retention. Journal of Broadcasting & Electronic Media, 29(4), 407.

geen

This study investigated the effects of short, headline-type recaps on the recall of specific information and the gist of the stories in a television news program. A W-item program which included either oral recaps, oral-plus-graphic recaps, or no recaps was viewed by 881 subjects in three strata of educational level. Recaps were found to increase retention of the gist of the stories, but did not affect retention of specific details. No differences were found between the two types of recap. In addition, recaps supplanted rather than supplemented unrecapped items that had been viewed previously.

The results of this study support the hypothesis that recapping affects directly the locus of news item recall and that this influence extends across the sampled strata of the population of young to late adolescents. It only affects recall globally, but doesn't affect the recall of detailed information.

881

1