Lim, K. H., & Benbasat, I. (2002). The influence of multimedia on improving the comprehension of organizational information. Journal of Management Information Systems, 19(1), 99-127.
Lim, K.; Benbasat, I.
2002
Lim, K. H., & Benbasat, I. (2002). The influence of multimedia on improving the comprehension of organizational information. Journal of Management Information Systems, 19(1), 99-127.
geen
Text is the predominant form of organizational information. Comprehending text-based information requires intensive cognitive processing effort on the part of readers. Drawing on multimedia literature, this study identified a characteristic of multimedia presentations, namely complementary cues, which have the potential to improve the comprehensibility of organizational information. A set of hypotheses about the benefits of multimedia over text-based presentations was generated based on the theoretical perspective that we developed. These predictions were tested through a laboratory experiment using a simulated multimedia intranet. Results show that multimedia facilitates the retention and subsequent recall of explanative information but not of descriptive information. Explanative information is organized facts connected by their underlying functional relationships. Descriptive information consists of isolated facts without an explanation of the relationships between these facts. The ability to retain and recall explanative information, in turn, leads to a greater ability to make correct inferences about new organizational situations.
In the results reported, the use of multimedia was found to facilitate the retention and subsequent recall of explanative information but not of descriptive information. Explanative information is organized facts connected by their underlying functional relationships. Descriptive information consists of isolated facts without an explanation of the relationships between these facts. The advantage of multimedia systems in facilitating the retention and recall of explanative information is attributable to the inherent features of multimedia.
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