Stauffer, J., Frost, R., & Rybolt, W. (1981). Recall and learning from broadcast news: Is print better? Journal of Broadcasting, 25(3), 253-262.

Stauffer, J.; Frost, R.; Rybolt, W.

1981

Stauffer, J., Frost, R., & Rybolt, W. (1981). Recall and learning from broadcast news: Is print better? Journal of Broadcasting, 25(3), 253-262.

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Recall and learning from television, audio and print news was measured to determine how much is recalled by Kenyan and American college students. For both groups, recall from television and print was similar and significantly higher than from an audio source.

In Kenya and the United States, no statistically significant differences were found between viewers of television news and readers of the same news in either the number of news stories they vould recall or their overall performance on a test of newscast content. When specific subgroups of test questions were analyzed, print was found to significantly increase correct responses requiring names of people and numbers. In both countries, listeners demonstrated the poorest ability to recall the news and had the lowest scores on the multiple-choice test.

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